Pay Later Success: How Pramworld Boosted AOV with Pay in 3

Discover how UK retailer Pramworld unlocked higher-value purchases and improved conversion by introducing BNPL earlier in the customer journey.

Find out how Pramworld achieved:

+52.6% increase in Pay in 3 spend and +9.5% uplift in AOV¹
Reduced checkout friction for higher-ticket items without increasing returns
Increased adoption of Pay Later across their customer base

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¹ PayPal internal data, analysing pre and post Pay in 3 performance (Pre Pay in 3: January–June 2025 and Post Pay in 3: July–December 2025)

** Pay in 3 is an unregulated credit agreement. Availability is subject to merchant status, sector and integration. Pay in 3 use is subject to status and approval and can make credit less accessible or more expensive for the consumer. Terms apply.

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