From Ad Waste to ROI

Learn strategies to target buying groups, optimize spend, and improve marketing ROI.

How B2B Marketers Can Do More With More
58% of marketers agree that waste in B2B advertising is a significant issue, with over half estimating 16% to 45% of their ad spend is wasted on irrelevant accounts, according to a new EMARKETER survey created in partnership with Demandbase.

Even as B2B marketing budgets grow, efficiency remains elusive. Download our new report, “From Ad Waste to ROI: How B2B Marketers Can Do More With More,” to break down the numbers and uncover smarter ways to optimize spend, reach the right buyers, and improve outcomes.

What’s inside:

• Why B2B marketers say reaching the right buying groups is their top ROI obstacle
• Why longer sales cycles demand a more strategic approach to nurturing leads
• How AI is shaking up B2B marketing, from content creation to audience segmentation
• Plus: Insights to fine-tune your strategy and get more from every ad dollar

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