How BT Shop Increased Average Order Value by Up to 321% with Pay Later*

For many retailers, high-value purchases create hesitation. Customers hold back, abandon upgrades, or skip add-ons simply because the upfront cost feels too high.

This case study explores how BT Shop addressed that challenge by introducing PayPal’s Pay Later solutions, including PayPal Credit and Pay in 3 in the UK. By giving customers more flexibility in how they pay, BT Shop made larger purchases feel more manageable.

The results speak clearly: Pay Later options not only increased adoption but also significantly lifted average order value, with transactions up to 321% higher** compared to standard PayPal purchases.

Discover how flexible payments can unlock higher basket sizes and stronger customer engagement: download the full case study.

* PayPal Pay Later eligibility and availability is subject to merchant status, sector and integration and may be subject to applicable regulatory requirements related to the facilitation of credit products.
Consumer eligibility is subject to status and approval. Product features differ by market.

** PayPal data from Q1 2023. These results may not be typical and may vary substantially by business.

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